Los Angeles calls for DAM innovation!The growth of digital assets has been phenomenal and the pace of growth AND the importance of managing and monetizing those assets is increasing with each passing month. Over the past 15 years at DAM Los Angeles we've seen it all - from slow incremental change all the way to rapid, disruptive, revolutionary change. We've seen it, discussed it, explored its implications and presented opinions on what to do as a consequence.
DAM Los Angeles 2017 will be no different. As the West Coast's largest conference dedicated to Digital Asset Management, we provide a unique environment to exchange knowledge, experiences and build long-lasting professional networks. We examine through real-world case studies, interactive panels, workshops, roundtables and tutorials, the latest thinking and new developments in the world of DAM - all from the user's perspective.
THE AGE OF THE CUSTOMER
Organizations must face the challenge of managing a growing demand for assets and the need to improve the use of content across all channelsâ€”and divided among different locations and brands. Customer desires for more personalized content has led to an explosion of new assets like 3D, augmented reality and virtual reality for a true, new immersive experience.
During the past few years, organizations have been seeking solutions to modernize the management of rich content. DAM is at the heart of a digital strategy to help deliver the right content at the right time.
Read more in the Whitepaper