DAM Engines of EmpathyDuring DAM EU 2017 we had great experiences. The first day 2 great keynotes, one by Filippo Catalano from Nestlé about DAM and Personalization at Scale: A Marriage Made in Heaven – or Not? Here multi-channel/multi-device communication, planning, and execution requires near real-time adaptation and distribution of content, and its reuse, across channels. The other by Karoline Kastner from Red Bull Media house about Giving Wings to Content:
Evolution of DAM – The Past Decade in Red Bull Media House. Karoline Kastner shared the story of how Red Bull Media House is addressing the fast-changing trends displayed by content producers and media partners and of course content consumers. Red Bull Media house built his own DAM during the last decade to fit their needs and feed all their multi channels.